Adobe Premiere Pro Scrum Adoption: How an Agile Approach Enabled Success in a Hyper-competitive Landscape

Adobe Premiere Pro began an agile adoption in 2008, and has had gains in product quality, team work-life balance, and market fitness and responsiveness. This paper describes how an agile mindset has helped Premiere Pro make significant gains in market share and perception, improved quality, and created a sustainable pace of development for team members.