An exploratory study on the adoption of mobile services through social media

With the advancement of information communication technology, mobile devices find its utility growing gradually for various business domains. Moreover, there has been considerable growth of business opportunities over social media provides a win-win situation for both business stakeholders and end users. Therefore, it is believed that further research on the usage of mobile services through social media is needed. In this research, we aim to explore the potential factors which would affect the adoption of mobile services through media social. As a result, we present an adapted mobile services acceptance model and propose seven factors which could potentially influence users' intention to use mobile services through social media.