Achieving sustainability in the Indian plastic industry: Issues and challenges

With technological progress and globalization, the Indian plastic industry also has witnessed dramatic changes in the last decade like the entry of a no. of small players and as a result the sector came to be operated mainly by small and medium scale enterprises. Each of these small firms is in fierce competition with each other vying for market share and thereby trying to own over as many clients as possible. Now sustainability has become a necessary competitive dimension for every firm to have as one of its essential characteristics so as to have a positive brand image in the minds of its customers. So for each of these small firms it is quite a challenging task to achieve sustainable operations while still maintaining their market position. In this paper an effort has been made to investigate the possible issues that might facilitate or block the firms in the sector in achieving sustainable operations.