Practical model for user-driven innovation in agile software development

Social media provide new opportunities for user-driven innovation, since users can easily share ideas online and contribute to challenges launched by companies. However, companies are lacking models and practices for involving users in their innovation and software development process besides open idea generation campaigns. In this paper, we present a model for user-driven innovation and software development based on agile software development practices and online co-creation tools. The theory-based model has been validated in an empirical case study with 33 end users and four software developers that created a new online service based on the users' ideas. The case study proved that end-users can be integrated into agile software development, when using a structured process and online co-creation tools.