Probe into the 2.0 Development Pattern of Online Group Purchase

The purpose of this paper is to forecast the development trend of' websites adopt 2.0 mode of group purchase through researches on deal-of-the-day website. It analyzes the basic characteristics of group-buying 2.0 and compares this emerging group purchase with the mature e-business market. The result shows the key of developing online group-buying is to resolve localization and differentiation issues that are customer demand-oriented and suggests two possible trends. The author conclude that the future winner is the team who has a high capacity of resource integration with stable financial support and that only with mass clients and users resources, professional and flexible performance and continuous creation can a team stand out in the fierce competition.