The Study of the Companies Distorted Marketing Behavior and Management Paths in the Paradigm Shift

Firstly, author sortes and refines literature about the distorted marketing behavior of companies mainly from rent-seeking ,market stakeholders and the documents conclusion of the distorted marketing behavior. Secondly analyzing the distorted marketing behavior in companies during the transition period.Then analyzing the consequence of companiess' distorting marketing.Finally constructing the management paths for the distorted marketing behaviors.