Two Cases of Sports Political Communication

The practice of sports Political Communication is reaction, reconstruction and representation of a nation's geopolitical appeal in the sports informational communication atmosphere. Meanwhile, sports political communication hold a promising potential for subject growth and social practice as it integrates sports, politics and communication to construct a three dimensional study filed of multi subjects. From the perspective of history and current situation as well as the east and the west, this paper discusses the typical case of sports political communication, such as the intention of political communication hold by Berlusconi Group when it began to stake the professional ball team, the cultural background of political communication of the News Corporation's bidding on the Manchester United, the news of northern Korean team in the South-Africa World Cup and the overall announcement of Liu Xiang's withdraw in Beijing Olympic Games etc, so that the theoretical knowledge and practical mind of sports political communication can be colorized and enriched.