Evaluation model of B2C e-commerce site based on consumer Perspective

Based on the principle of AHP, this paper establishes B2C e-commerce site evaluation system,whose Perspective start from consumer. This paper regards the quality of B2C e-commerce site as overall goal, and set product, price, service, Credibility as first indicators, at the same time, which establishes 15 secondary indicators. Finally, this paper utilizes AHP to establish the quantitative index system.