The role of SaaS privacy and security compliance for continued SaaS use

Software-as-a-service (SaaS) can increase the competence of the small and medium sized enterprises (SMEs) as that of a globally integrated enterprise. However, the SaaS provider has total control over the underlying cloud infrastructure while the customer has little control. As numerous surveys show, security and privacy are the top concerns preventing firms from moving to SaaS. This study applies the Information Systems Continuance Model and adopts privacy and security compliance as a new construct of interest. This research plans to conduct two surveys: one for pilot testing the SaaS Privacy/security compliance and one for testing complete research model. The study aims to contribute to a more sophisticated understanding of the role of privacy and security compliance for customer satisfaction and continued SaaS usage intentions. As an academic contribution, this study enriches existing research models on SaaS continuance by adopting privacy/security compliance construct which existing SaaS continuance models have not addressed. This study will be able to account for whether, and in what way specific privacy/ security compliance construct contributes to explain SaaS satisfaction and continuance intention.