Technologies for multimedia systems on a chip

The accelerated evolution in chip complexity, coupled with enormous market demand, is giving rise to a "golden age" in multimedia technologies. Time-to-market factors and cost-effectiveness are key elements to success, influencing the development of new architectural approaches and reflecting a new relationship between customer and supplier. Multimedia design technology capitalizes on the use of intellectual property (IP), available today in standard products such as MPEG decoders and microprocessors, leading to the development of application specific standard products (ASSPs).