A first year engineering student survey to assist recruitment and retention

In recent years the recruitment and retention of engineering students, especially underrepresented minorities and women have received increased attention in the United States. Underrepresented minorities and women are the largest untapped resources available to help maintain and/or increase engineering enrollments and to ensure a diverse engineering working force. In order to understand better and to serve their first-year students in the School of Engineering, a survey is administered to these students each semester at Arizona State University (ASU). In addition to basic demographics, the survey asks for information on when and why students chose to study engineering at ASU, what recruitment events they attended and which were most effective, how many contacts the student had with ASU, how many hours per week they work, and predictions of success in graduating from ASU with an engineering degree. The data is analyzed to give direction for more successful recruitment and retention efforts, including advisement about course and work loads. The results are further analyzed to determine if recruitment efforts have differential success when the target population is men, women, underrepresented minorities, students who considered another university, local residents, traditional-age, or community college transfer students. The results of this analysis are being used to guide recruitment and retention efforts of our engineering students, especially women and underrepresented minorities. While not exhaustive, this paper contains a discussion on several of the survey items. The survey, although developed at ASU, can be customized for any individual institution.