Study on integrated marketing communication about Luocheng Town

Boat-shaped Street is rarely seen in the world,which is at Luocheng Ancient Town in Qianwei County, Leshan City of Sichuan,being of great value to develop. But it's lack of systematic planning for marketing communication,weak in turism brand,as well as in the shadow of Emei Mountain and Leshan Great Buddha for long time,which are famous tourism spot around the world. The author determined the targeting market for Luocheng Ancient Town through analysing the questionnaire of Sichuan tourist. At the same time,the author put forward a proposal for its tourism image positioning and choising commanicating medium,which may help Luocheng Ancient Town to develop its tourism.