A Study on Innovations of E-business Models for Chinese Tourism Industry

Chinese tourism e-business is operated in four basic models, namely, information release model, tourism enterprise operated on-line business model, segmented tourism products on-line business model and integrated tourism products on-line sales model. These models are basically on slight or primary level, suffering from shortages like monotone and identicalness, and lacking uniqueness and depth. Chinese tourism e-business is expected to enjoy its flourishing by model innovations, which are in accordance with the china's actual conditions, such like expanding the existing models, introducing new models, applying new technologies, redistributing the benefits, integrating on-line and off-line businesses, focusing on segmented markets, creating personalized products and achieving a holistic integration of the industry. The model exploring open up the creative way of industry development in prfound level.