The potential marketing power of microblog

Microblog is becoming one of the most popular social network platforms with the rapid development of the Internet. Many companies, organizations and those who are interested in customer relationship have paid attention to microblog represented by Twitter. This paper discusses the concept and characteristics of microblog and analyses the possible marketing strategy of microblog on the basis of the discussion. Further, we makes a case study on Starbucks, a company which makes microblog as a marketing tool and at last, we offer some implications on marketing based on microblog.