Triple Play: Development Trends and Business Strategy in China

“Triple Play”, convergence of telecommunication networks, Internet and the broadcasting media, in the developed countries has been achieved to a greater extent as compared to the developing nations. It has played an important role for the economic surge and the social progress. In China, it has delayed due to some policy constraints but finally, has started now. Triple Play is a multi-level synthesis of technical, business, marketing and regulatory agencies. Its development trend is the new Triple Play of telecommunications network, Internet and the media network. This brings the N networks convergence, this process is the U informatization process. In this paper, starting from the development route of Triple Play, we'll analyze and propose innovative strategies for Triple Play business in China.