The Relationship between Factors of Golf Facilities and Satisfaction of Inbound Golfers: An Empirical Study on Mainland China

The focus of this paper is to empirically test a proposed model to better understand the inbound golfers' perception judgments. The authors proposed an integrated conceptual model to explore the relationships between the golfer facilities and services, golf course environment, golf participation, golf experience and golfer satisfaction in order to give some suggestions to improve the management level of golf clubs in mainland China. The author tested the model by survey data from inbound golfers of six golf clubs in Shenzhen and Sanya, China. The results indicate that golf facilities and services affect golfers' satisfaction mediating by golf participation and golf experience; golf environment affect golfer satisfaction mediating by golf participation and golf experience; golf participation has indirectly influenced golfer satisfaction through golf experience.