Research on network advertising of China's sports enterprises

With the advances in the network technology and the development of the network market, more and more sports enterprises compete with each other through network advertising. In this paper, the basic forms of network advertising have been demonstrated. And its fundamental values include brand promotion, website promotion, sales promotion, online survey, customer relations and information issue. Based on the comparative analysis on network advertising of Li Ning, Nike, Adidas and other well-known sports enterprises, it is aimed to present the prospects of online advertising of China's sports enterprises.