Effectively Generating and Delivering Personalized Product Information: Adopting the Web 2.0 Approach

E-catalogues are widely used for presenting product information in e-commerce environment. Currently, many companies send product information to potential customers via e-mails, but there is a spam problem preventing such e-mails from reaching their target customers. Nevertheless, personalization is now considered as an important marketing strategy, so that mass distribution of e-catalogues may become less desirable for companies. In this study, we developed an innovative service platform for efficiently creating and effectively delivering personalized e-catalogues to target customers. This study not only utilizes but contributes to the body of knowledge associated with the emergent Web 2.0 concepts, service-oriented architecture, and Web-feed technologies.