Product development strategy for small and mid-sized air-conditioning enterprises in China

Based on large scale questionnaires the air-conditioner market in China was described and analyzed. Then possible strategies for small and medium sized firms were proposed and evaluated. Facing on strong competitors and increasingly severe competitive environment small and mid-sized enterprises should avoid them, and try to open up the blank area of the existing market by properly selecting product strategies that are the product positioning and the new product development strategies.