Ways to maximize customer perceived value in E-commerce age

E-commerce is inevitable for an enterprise to survive and develop in the new era of internet, in which the competitive advantage of an enterprise comes from its ability to attract and retain customers. Hence, customer relationship management (CRM) became the core of contemporary enterprise management. On the basis of analyzing customer perceived value (CPV), this paper devoted to explore the relationship between customer perceived value (CPV) and customer relationship management (CRM), the influence of psychological factors on the maximization of customer perceived value (CPV) and the ways to promote and maximize customer perceived value (CPV).