User-oriented intelligent service of e-catalog based on semantic web

With the rapid developing of Network and the increasing in the number of goods online, the e-catalogs plays the more and more important role in e-commerce. Base on many standards and data resource, e-catalog has the problems of numerous related concepts, different standards, low integrated degree, and query and search cannot meet the requirements of intelligent and personalized service. The project researchs the methods and system of standards consolidation, semantics integration, intelligent reasoning and personalized customizing under multi-source e-catalog, based on international product classification standards, ontology and semantic web. This research achievements have strong theoretical significance and practical value in promoting multi-source catalog integration and personalized service in e-commerce.