Analysis on the Application of Multimedia Technology in Business Administration Professional Courses

Directing at the characteristics of the basic professional course and teaching object for business management, this paper discusses the characteristics of the "management psychology", "marketing", "e-commerce" and other multimedia courseware, points out that application of multimedia in the professional courses of business management is in line with people's learning and cognitive rules, it can greatly improve the teaching efficiency, and is an important way to Teaching Reform of Business Management Course in the Information Age. Then it analyzes the unique role played by media, while, if not the rational use of the results will be counterproductive, specifies the application of multimedia technology in this field, the errors and, based on this puts forward the direction of improvements.