Cluster-Based Supply Chain Study of Cultural Creative Industry

With the continuous economic development and economic restructuring, the impact of cultural creative industry increasingly intensified, particularly in the economic growth, wealth accumulation and expansion of employment and so on. The concept of "cultural creative industry" is being increasingly taken seriously in the theoretical circles and industry in various countries, and quickly entered to the field of the general public vision and policy thinking among. Though the analysis of the theory of cluster supply chain and combining with the cultural creative industry development trends and the characteristics of the cultural creative supply chain. The study found to reasonably build the a cluster supply chain , which can not only effectively integrate the cultural creative industry value chain, but also enhance the cultural creative industry's competitiveness, conducive to the development of cultural and creative industries.