Reliability test procedures for achieving highly robust electronic products

Today's consumer electronics market becomes highly competitive because of the increase on number of manufacturers and high consumer expectations. These competition causes dramatic cost decreasing. Each cost down work could cause very crucial reliability problems if it is not managed well. Also, consumers' expectations about reliability of the products are increased. Reliable, trouble-free and robust products satisfy customer needs for a long time. These quality improvements increase sales, reduce rework and services costs, and obtain good brand reputation. However, the manufacturing costs will be increased if it is wanted to produce highly reliable and robust products, which decrease competition capacity against the other manufacturers. This is a big trade off between reliability, robustness and cost. The balance between them must be carefully adjusted. This adjustment can only be done with well organized reliability approval, validation, improvement and measurement policy.