Behavioral and Technical Factors Affecting M-payment Adoption: A Proposal Framework

Objective of this research is to investigate customers' adoption of M-payments by examining the adoption determinants that are specific for the M-payment context. For this aim, we are going to review some adoption theories and previous studies which have been done in adoption of m-payment area and extract the most significant factors and finally develop appropriate model for Iranian customers. The proposed conceptual model combines technological Factors of Mallat [Mallat N. (2007)] and behavioral factors of Dahlberg and Oomi [Dahlberg T. and A. Oomi(2007)] models about M-payment adoption.