Based on form means of the exhibition design visual communication research

from the designer's angle, the final work of exhibition design is an artwork. One of the missing in the exhibition design art is to produce the sense of artistic in form. starting from the angle of form means, the article discusses the overall form and holds that “the meaningful form” is the soul of the visual sense in the exhibition design. The designers should exert the power of “form” and linked the relations between form and meaning, form and psychology, form and life, and display the infinite charm of form.