Analysis on the Effect of E-business in the Book Retail Market

Nowadays with the rapid development of knowledge-based economy, people want to get more knowledge. Facing this big market, more and more booksellers hope the new way to expand their business. Because of this goal, E-business as the new style is appeared to fit this situation. It' s important to research the effect of e-business to both sellers and buyers in the book retail market. This article will analyze the effect of e-business mainly by SWOT method from sellers' angle, and will bring forward some countermeasures.