Research on videophones' form based on kansei engineering

Taking the videophone for example, this study developed a process and method of product form perception based on customer preferences. This study proposed the process of product form perception evaluation scale which includes 17 appraisal words and 10 representative pictures by questionnaires, multidimensional scaling, and cluster analysis method. Then it established the relationship model between consumer preference and image words using multiple regression analysis and the relationship model between consumer preference and appearance design variables using conjoint analysis. These two models will support videophone product form designers during the design process and can also indicate other products designers with methods of meeting consumers' emotional demands.