PaaS Mode in Network Game Advertising

The article proposed the PaaS mode as a solution to the problems affecting the development of the advertising industry in the network game. This mode has solved the bottleneck problems in such aspects as the operating mode, the IGA technology, the result supervision and the cost effectiveness, adapting well to the requirements of standardized and repeatable in the development tendency of the Advertising industry in the network game. The PaaS mode enables the Advertising industry in the network game to form a leading power which is benefit to the further clarity of the mode of the whole industry.