An Empirical Study on Influence Factors for Organizations to Adopt B2B E-Marketplace in China

With the rapid development of e-commerce, the research on e-commerce adoption become more necessary and important. To identify the key factors for organizations in China to adopt the B2B e-marketplace, first, this paper builds the concept model according to TOE framework and the relative theory. Then, the model and relative hypothesis are tested using data from 203 Chinese enterprises. The result indicates that relative advantage, network externality, technological trust, top manager support have significant positive affects the adoption intention of organizations in China.