Personality in Social Group Dynamics

The concept of personality has been used in multiagent systems to create diversity in the behaviours of autonomous agents. This diversity is useful to explore different strategies in societies of agents, for example, to form coalitions, and is essential to model natural and "human-like" social agents. In the case of agents that interact with users, personality becomes a core issue and is one of the main drives to achieve the users' suspension of disbelief. This paper presents a computational model of personality based on the Five Factor Model (FFM) of personality that generates diversity in the behaviour of social agents that interact in teamwork scenarios.