The Application of Data Mining in Tourism Information

Using SAS/EM tools, with the classification technology of data mining, data of touring investigation of Guilin City Touring Agency, perform classification mining from two aspects that is tourists' consumption and comprehensive evaluation. In this process, realize classification data mining's whole process perfectly, includes: data pretreatment, data mining, obtain corresponding rules, analyzing results. Among these, the data pretreatment use x² statistical testing to select the properties associated with the mining targets. This step is very important, because the algorithm c4.5 that SAS/EM decision tree node supports, which requires too much for effectiveness of property.