New Techniques for Visualising Web Navigational Data

Understanding Web Navigational Data is a crucial task for Web analysts as it may influence the website improvement process. However, major Web analytics tools do not provide enough insight, taking into account the vast amount of data available in Web servers’ log files. Moreover, some analysts argue that those tools have a lack of rich visualisations that enable the exploration of such data. In this paper we introduce new techniques applied to a highly interactive and exploratory tool, to allow drilling down through Web usage data. The system uses a set of coordinated visual abstractions from website structure and users’ navigation to provide different perspectives and hence, to assist the conversion of data into knowledge.