Research of Customer Satisfaction Optimal Model Based on Business CRM

Customer relationship management (CRM) is the core of commercial enterprise management services, it reflects the strength and effectiveness of commercial enterprises. A customer satisfaction analysis and evaluation system was proposed in this paper. First of all, it described customer satisfaction, then it analyzed the constituent elements of quality cost and presented a customer satisfaction optimal model based on business CRM. Finally, it analyzed the customer satisfaction optimization model with the data acquired from retail and commercial enterprises.