The market for IVHS: a research perspective

The intelligent vehicle highway systems (IVHS) movement has attracted investments from a vast number of organizations, including federal government, automotive companies, aerospace companies, and a spectrum of high-tech companies. Today, IVHS is reaching a state of maturity where commercial products are becoming available, and research is continuing across a vast spectrum of technologies. In this paper, the market for IVHS products is assessed from a research perspective. Ultimately, this market depends on the benefits that accrue to individuals, businesses and government. With the huge number of companies already developing products, only a small percentage are destined to prosper. Those that do succeed will possess a thorough understanding of the costs and benefits associated with launching products into the competitive IVHS marketplace. Research can provide this understanding.