The research on the purposes, principles and methods of Chinese characters design

Chinese characters is a miracle of world’s characters forests because of it’s complex and changeable structure of the combination of strokes unique shape and the long history cultural heritage. It is a physical forms and information dissemination carrier of Chinese cultural values, retains the aesthetic concepts of the Chinese nation. But the fast-paced and the fierce competition in the modern society make enterprises and other social organizations to aware of the importance of brands, which requires the designer must keep the innovative image design. In case want to change this situation, designers must recognize the purposes and principles of Chinese characters, which is based from the people-centered design principles, multi-dimensional and multi-facet research on a deeper level of characters structure and principle and other font-related information can get some design methods and convey methods with practical value and significance.