Assessing Online Behaviors through Discussion Forums in NGO's Daily Working Life

Traditional site traffic analysis based on site visits, page views, number of posts, and length of stay provides only limited insights to online human behaviors. The focus of the paper is to develop a systemic metric for evaluating online social software, and particularly online forums. In the context of NGO sectors, the metric materializes to fit the settings and interests of the organizations with a special focus on the forum's values on human behaviors such as information sharing and peer support.