Analysis Framework Study of Relationship Value: Theory Foundation, Antecedent and Model

Business relationship between firms is an increasingly common way for firms to find and maintain competitive advantage. A partnership occurs through extensive social, economic, service, and technical ties over time, but requires mutual commitment, trust, and common goals, as well as communication and cooperation. "Relationship value", as a new concept origin from "relationship marketing perspective", is becoming popular in business partnership research. The value of a business relationship is clearly a multidimensional concept that goes beyond the prices, quality, tradeoff prevalent in consumer research. According to analysis of relationship origin and its theory foundation, this paper proposed an analysis model of relationship value in which a three-dimensional coordinate system is constructed to express relationship value based on relationship quality, structure and degree.