Analysis on the Successful Case of Efficient Supply Chain in ZARA

By searching on the efficient supply chain of ZARA which is the well-known world-level garment brand, four key links has been analyzed and three of the advanced ideas been concluded. By presenting some of the famous branded clothing in China, the paper releases to the public what is possible for those Chinese costume enterprises which can borrow the successful experience from ZARA and what is impossible to imitate ZARA for aims to propose some constructive suggestions for the development of domestic costume enterprises.