Research on Representation of Preference of Negotiator in Negotiation Support System

In order to resolve the key problem of preference representation and utility calculation of negotiator in negotiation support system, preference representation and utility calculation in negotiation support system based on preference representation of psychology is proposed. Firstly model of psychology based on cloud model is proposed. The fuzzy and randomicity is depicted fully in the model. The calculation of preference and utility based on model of artificial psychology based on cloud model is given. The suggested resolution of negotiation is given based on model of artificial psychology based on cloud model by the means of media.