A Turning Point Analysis from Mobile Web 1.0 to Mobile Web 2.0: Lessons from Mobile Content Start-Up Company Growth and Downturn in Japan

The rapid growth of the mobile Internet in Japan leveraged new content providers specializing in the mobile Web. With the saturation of the Japanese mobile Internet, many content providers have faced downturns in the new landscape. Some exceptions provide hints for turning point analysis, and new directions for consumer-based mobile business. The author describes the current mobile Internet business model landscape in Japan with a perspective from mobile Web 1.0 to mobile Web 2.0. It also indicates differences from the PC Internet in terms of the portal growth model.