Lotka-Volterra Model: New Perspectives in the Study of Homogeneity Among Internet Enterprises

This paper intends to interpret the causes of homogenization among Internet enterprises through establishing the competition model of two enterprises based on Lotka-Volterra model. The research shows that homogenization is the result of rational choice on the part of an enterprise. The characteristics of network technologies and network products/services constitute a sufficient condition under which homogenization can be fulfilled. The positive network externality of network economy is the precondition of the intensification of homogeneity. The competitive advantages of large Internet enterprises come from the differentiation based on the homogeneity.