A Multilevel Trust Management Framework

Lack of trust in e-commerce transactions has been identified by researchers as one of the main factors that hamper e-commerce from reaching its full potential. Various trust-related supporting features for online transactions are available to improve trust management. However, most of these existing approaches have insufficient conditions to establish online trust among businesses and customers. There are many relevant factors that influence potential buyers to make decisions. In this paper, we identify several desirable properties of an ideal trust management system that existing trust management systems do not support. A multilevel trust management framework is proposed to improve the support for existing trust management in e-commerce.