Decision Support System Based E-Commerce Model and It's Functioning

Economists say that survival of businesses in the 21st century will depend upon an understanding of and the capability to use current and emerging information technology. One of the buzzword e-commerce is already accepted and implemented by many of the businesses. The success of the businesses using e-commerce applications is largely dependant on the online customers purchasing products or using services from the Web stores. Online customer searching for any products or services on the Internet gets lots of result from search engine. Online customer may get confused, which product or service is the best option for them. In this paper, decision support system (DSS) based e-commerce model is given, which provides greater convenience to the customer purchasing products from the Web stores. Along with the model, the suggestions are given for development and implementation of the DSS based e-commerce applications. This paper also includes discussion on major problem faced by e-commerce applications