Enclosure Movement in Petrol Retail Market of China: 2000 - 2003

Marketing networks are one of the barriers to entry that a potential entrant must overcome. At the same time the incumbents could make good use of this barrier to protect them. Based on a game model and case analysis, where the largest two petrol suppliers of China act as game players, the role of marketing networks is revealed especially when new entrants appear. In addition, the appropriate strategies of incumbents, entrants and the government are presented