Strategic Management of Technology-Enabled Disruptive Innovation: Next Generation Web Technologies

Technology-enabled business innovation presents the potential to structurally transform enterprise and industry practice, but uncertainty remains as to how such transformations might be managed. The search for higher returns from technology-enabled business innovation will inevitably lead to the adoption and exploitation of powerful, but disruptive technologies that bring with them higher levels of risk. Disruptive innovation is placed into context through the literature and through examples of past IT innovations with disruptive impact. This paper examines how organizations could obtain improved management of the adoption of potentially disruptive future generation Web technologies. The business innovation technology adoption model (BITAM) is applied to emerging Web technologies to help identify the nature and extent of their potentially disruptive impact on business practice and management strategies so as to better enable mitigation of business risk