The Impact of Use Situation and Mobility on the Acceptance of Mobile Ticketing Services | IEEE Conference Publication | IEEE Xplore

The Impact of Use Situation and Mobility on the Acceptance of Mobile Ticketing Services


Abstract:

This paper presents results from a study of mobile ticketing service acceptance in public transportation. The theoretical background of the study was drawn from technolog...Show More

Abstract:

This paper presents results from a study of mobile ticketing service acceptance in public transportation. The theoretical background of the study was drawn from technology acceptance and diffusion of innovation theories, which were augmented with issues related to mobile service features, as well as the mobile use situation. The resulting research model was tested with data gathered through a self-administered mail survey with 360 subjects. Our findings suggest that usefulness and benefits of the mobile ticketing service are perceived differently in different use situations and that use situation has a significant effect on use intention. The results indicate that traditional adoption models should be augmented with the use situation and mobility constructs to better understand and explain the specific factors, which determine the use of mobile services.
Date of Conference: 04-07 January 2006
Date Added to IEEE Xplore: 23 January 2006
Print ISBN:0-7695-2507-5
Print ISSN: 1530-1605
Conference Location: Kauai, HI, USA

References

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