PorTiVity: new rich media iTV services for handheld TV

The porTiVity project will realise direct interactivity with moving objects on handheld receivers, which are connected to DVB-H or DMB as the mobile broadcast channel and to UMTS as the mobile communication channel. porTiVity will develop tools which enable producers to link Rich Media information with objects in the TV-program. The project will further develop the playout for portable Rich Media iTV and the middleware, data and presentation engine in the handheld receiver. For the application layer, the project will make use of international standards such as MPEG-4 A/V, MPEG-7 Metadata, MPEG-21 DIA and MHP. On the distribution side, the open standard MXF is used as material exchange format.