Logistics service process re-engineering for mass customization

On the basis of analyzing the characteristics of mass customization, this paper discusses the challenges of logistics service for MC, and put forward the principles of logistics service process re-engineering for MC. Then, the method is presented that identifies the importance of logistics service process re-engineering and together with structured the model of logistics service process re-engineering. This paper also analyzes technologies to support the logistics service process re-engineering for MC based on the integrated platform of application technology through the supply chain.