Easishop - agent-based cross merchant product comparison shopping for the mobile user

In this paper, onboard client-side Easishop system is described. The role of intelligent mobile shopping system is presented. To bootstrap the system, the user provides a composite set of preferences, profile and shopping list information. The EH is an active Bluetooth broadcast area, strategically positioned at the foyer of the store. The agents in the system are implemented by using agent factory. AF is a cohesive framework that supports a structured approach to the development and deployment of agent-oriented applications. In order to facilitate interagent data coordination, a standardized product description is required. The product ontology selected is based upon the United Nations standard products and services code (UNSPSC).